H2OH! When 7-UP created an entirely new beverage, they needed an equally bold design to meet its branding challenge. Finding the perfect balance of fun and good health, Raison Pure captured the drink’s zesty spirit to a tee. H20H! was born. The design’s graphic hierarchy blends bubbly fun with daring healthy looks; its easy visibility gives it a commanding shelf presence. Raison Pure NYC’s work resulted in a hugely successful global launch with record-breaking sales. Visual Strategy and Packaging Graphics. Worldwide. 2006
