Williams Sonoma

 

Williams-Sonoma, a name synonymous with kitchen sophistication, asked Raison Pure to create the graphic identity and packaging for their earth-friendly home products line: the “Pure & Green” collection. The packaging design brings well-being into the kitchen, emphasizes the essential oils used and is inspired by culinary combinations. This concept was brought to life with a natural and vibrant illustration style and color palette coupled with a series of complementary shapes. Together they bring a unique scent of beauty into the kitchen.

Portfolio and Visual Strategy and Graphic Identity. USA. 2007

       
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